To learn more about our new initiative, ThinkBright & Well, click here.

ThinkBright & Well began as ThinkBright Lifelong Learning. ThinkBright Lifelong Learning included a television channel and an online service that supported and enhanced the educational experiences of teachers, students, families, and adult learners throughout New York State .

Started in July of 2002 with a $2.5 million grant from The John R. Oishei Foundation, WNED began to harness digital technology to create a lifelong learning educational service. On Oct. 1, 2007, the service expanded to include all of upstate New York . New York State viewers can tune into a whole new selection of public broadcasting programs, including educational series, arts and cultural specials, public affairs forums and high-quality children's shows through ThinkBright. Programs that highlight New York State issues, people, places and heritage will also be featured. Via a statewide network feed from ThinkBright's originating station, WNED in Buffalo, this new lifelong learning channel will currently be on the air in Albany (WMHT), Binghamton (WSKG), Buffalo (WNED), Plattsburgh (Mountain Lake PBS), Rochester (WXXI), Syracuse (WCNY), and Watertown (WPBS).